This video clip by Verizon does a great job of conveying my last post concerning the increasing social media consumption and engagement among boomers, so I had to do a part 2. Verizon has done a clever job of incorporating humor in a way that doesn’t overshadow their product. Sometimes I watch some of these funny advertisements, but in the midst of laughing so hard I fail to make a true connection with the brand. They were able take a balanced approach by utilizing humor in a way that features functional product benefits and use:
Verizon: Parent\’s Texting Commercial
Your Partner in Branding,
Jesse Mills
Brand Architect
M-Consulting
www.mconsultingfirm.com
Brand Strategy l Brand Design l Brand Development
