Make Your Tagline Your Best Line.

I define a tagline as: a clever association of words that convey the value of a company’s product or service in a short & memorable way. I can’t say if they will make or break a brand, but the best ones are catchy enough that they make their brands unforgettable. I went through a few of the taglines past & present that I can never forget:

“There are some things money can’t buy. For everything else there’s Mastercard.” – Mastercard

“The mind is terrible thing to waste.” – United Negro College Fund

“Just do it.” – Nike

“It’s everywhere you want to be.” – Visa (these credit card companies know how to make a tagline and take our money)

“Got Milk?” – California Milk Processor Brand … (also one of the most memorable print & tv ad campaigns to date)

“Masters of turning the art of public relations into public conversations” – Borkowski (UK)

“Expect more. Pay less.” – Target

“Can you hear me now?” – Verizon Wireless (a very memorable tv ad campaign)

Even though a tagline is only one line, in a cluttered marketplace where every business is competing for lasting mind-share, every little bit counts. The best taglines are witty, succinct & usher an undeniable connection between brands and consumers. When a brand is also able to pair their taglines through clever advertising they can transcend to penetrate culture in a way  that will be easily remembered.

For the brands that are tailored & never baggy,

Jesse Mills
Brand Architect
M-Consulting
www.mconsultingfirm.com

Brand Strategy l Brand Design l Brand Development