America, The Story of Us is an engaging television event that presents the history of America. It’s a good installment of infotainment that chronicles the epic battles, conquests and discoveries that built the fabric of a nation. One of the clever touches in the production is the diverse commentary by public figures such as: Colin Powell, Rudy Giuliani, Michael Bloomberg and even musician, Sheryl Crow <– (random, but you gotta watch-she’s pretty good!) that reflect on the pioneer exploits of their forefathers and to see how it has manifested inspiration in their lives today.
I think one can argue some journeys or historical events they could of focused on in more detail, but overall I think the production is well done and maintains interest throughout. The new installments air on the History Channel Sundays at 9pm, but also are available to be viewed in their entirety online here: http://www.history.com/shows/america-the-story-of-us. The microsite also features interesting trivia and other useful bits of information that add to the overall brand value of the series.
Random Note: The series is sponsored by Bank of America and they really do a good job in their advertisements to tell a documentary style tale about their origins and connection to the story… I wonder if they had all those annoying fees back in the day?
Your Partner in Branding,
Jesse Mills for http://www.mconsultingfirm.com
