Commercial Space Travel for Virgin Galactic

by Jesse MillsAugust 31, 2009

Virgin.Galactic.Richard.Branson_bespokebrandingWith Nasa undergoing a number of budget cuts an increasing amount of it’s funding and innovative resources will be coming from non-governmental organizations. One of the  key initiatives these private organizations, mostly comprised of wealthy entrepreneurs and start-ups,  are seeking to implement include developments in manned, commercial space travel. Without having to rely on the governmental expenditures, these private organizations are thought to be more agile in the research and development of such programs and seem set to make a pretty handsome profit.

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How Does The Internet Percieve Your Personal Brand?

by Jesse MillsAugust 28, 2009

Personas_BespokeBrandingWe all have some sort of a characterization about ourselves, but how does the worldwide web view us? Based on the information we publish online or others publish about us our online persona is establish. Whether it’s you or it is not you, someone or something is going to come up when you google your first name and last name. In a new website developed by the MIT Media Lab , entitled Personas, they are able to scour the Internet to create the online view of any users identity. They describe their new technology as, “sophisticated natural language processing that creates a portrait of ones aggregated online identity. In short, Personas shows you how the Internet sees you.”

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Superhuman, Real Life X-Men

by Jesse MillsAugust 27, 2009

x-men_bespokebrandingWatching this show last night I thought I was watching a real life incarnation of the X-Men. The Superhuman series on the History Channel chronicles real life people that have abilities only typically seen on the silver screen.   The program profiles people that  the power to contort their bodies, hike mount Everest with boxer briefs on (with no frostbite), posses internal magnetism and many other “powers” that I thought were humanly unimaginable until now… The real hook for me was the scientific testing that they put each subject through. Something like this is really hard to write about, because you it is so out-of-this-world you really have to see it for yourself (http://www.youtube.com/watch?v=o89uOcUG2aE) or

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AHH!!! – My Mother’s On Facebook Part:2

by Jesse MillsAugust 26, 2009

This video clip by Verizon does a great job of conveying my last post concerning the increasing social media consumption and engagement among boomers, so I had to do a part 2. Verizon has done a clever job of incorporating humor in a way that doesn’t overshadow their product. Sometimes I watch some of these funny advertisements, but in the midst of laughing so hard I fail to make a true connection with the brand. They were able take a balanced approach by utilizing humor in a way that features functional product benefits and use:

Verizon: Parent\’s Texting Commercial

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AHH – My Mother is On Facebook!!!

by Jesse MillsAugust 25, 2009

bespoke branding_senior at computer1

I’m sure I’m not the only one. An increasing number of mothers, fathers, aunts, uncles, and the like are getting hip to Facebook. The Boomers are infiltrating a space that was once exclusively occupied by Gen X’s, Y’s and now even Z’s. They aren’t scared anymore!  And it’s not just Facebook – Twitter and other social media spaces have seen increased engagement.

According to a recent report by Forrester Research, “In 2007 the percentage of Boomers consuming social media was 46% for younger Boomers (ages 43 to 52) and 39% for older Boomers (ages 53 to 63). By 2008, those numbers increased to 67% and 62%, respectively.” Those metrics are a fancy way of saying, “Your mother or grandmother is on Facebook.”

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1920’s American Distinction: J.C. Leyendecker

by Jesse MillsAugust 24, 2009

leyendecker_bespoke_brandingIn the early 20th century, J.C. Leyendecker, the lesser know artist compadre of Norman Rockwell, produced some of the richest depictions of American Culture. I’m particularly keen on how this illustrator was able to utilize rich colors to highlight the glamour of high society. Also, for his celebrity illustrations produced for the some of the luminaries of his time, Gloria Swanson,  Clara Bow, John Barrymore, Dorothy Parker and Mae West.  Leyendecker had a pulse on the fashion of his day and his work represents a time capsule of the people, places and style that made his era special.leyendecker_bespoke_branding2

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Bespoken: Made-To-Measure Lifestyle

by Jesse MillsAugust 21, 2009

bespoken5_bespke_brandingBespoken is a bespoke menswear catalog produced by Scabal, a Brussels based designer and manufacturer of ready-to-wear menswear and personalized made-to-measure clothing. Bespoken doesn’t just take you through the textiles or the exquisite garments they produce, it takes your a step further in showing how these elements function in one’s made-to-measure lifestyle. I am always impressed by this semi-annual production and how it strips away much of the commercial compartments typically associated with luxury clothing and focuses more on authentic and personalized luxurious expression.

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Twitter Decorum: 3 Professional Twitter Guidelines

by Jesse MillsAugust 20, 2009

twitter-logo-bespoke brandingTwitter is one of the most powerful micro-blogging sites on the internet that allows users to communicate via short 140 character status messages. It’s a very simple interface to use, free to set up and a great tool for businesses to share their ideas. I highly recommend for businesses to update their twitter regularly to stay engaged with their friends, potential consumers and industry colleagues. However, I feel the key to this is to do it in a conversational, unobtrusive way. In my observation of some of what I call “professional twitterers” I’ve found that they twitter like “professional twitterers.” I’m sure that you’ve got your hopes up too, to follow a key influencer that you may revere in your industry (mine is marketing, branding and public relations) only to find that they were just going to re-post links to industry articles all day – what a bummer! Here are a few ways that I feel you can use Twitter to keep clients, friends and industry colleagues engaged:

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Brandless: The Evolution of the Anti-Brand

by Jesse MillsAugust 19, 2009

freshjive_bespokebranding2

Brandless? Really? A clothing company?  It’s kind of hard to wrap your head around the idea of it, but Rick Klotz, the founder of the streetwear clothing brand, Freshjive, think it’s a a necessary move. The move is inspired by Klotz disenchantment with branding all together. He feels that, “this business (clothing) is a popularity contest, and I don’t want to take part in that.” So, for the 2010 spring line the brand is going completely brandless, not only on their garments, but also on their promotional materials and website.

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Heat Sensitive, But Very Cool

by Jesse MillsAugust 18, 2009

mr-burglar1It goes without question that a great brand taps into modern sensibilities, especially the attributes of touch and taste. The English whiskey brand, Mr. Burglar, has a clever concept package design by Fantasist that incorporates thermosensitive labeling. When a connoisseur touches the labeling the heat from their hand establishes and imprint and it also reveals an image of the Mr. Burglar Icon. Mr. Burglar is defined by the brand as, ” A Gentleman whose style matches the essence of the brand.”…

mr-burglar5

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